From May 11 to 14, 2026, TUTTOFOOD returns to Fiera Milano Rho with an even stronger international focus and a program designed to connect producers, distributors, buyers and foodservice professionals more directly. According to the official figures released by the organizers, the next edition aims to exceed 100,000 trade visitors and will feature a larger exhibition footprint, with themed areas dedicated to trends and the fastest-growing segments.
Figures and international positioning
The growth seen in recent editions is the first data point to consider. In 2025, TUTTOFOOD hosted 95,000 trade visitors from over 100 countries, including 3,000 top international buyers, and welcomed 4,200 exhibitors from around 70 countries.
Building on these results, the 2026 edition - organized by Fiere di Parma - is positioned as a further step forward. By December (six months before the event), 80% of exhibitors had already confirmed their participation, including a record 30% from abroad. Organizers also report more than 70 countries represented and a target of over 100,000 visitors.
The drive for continuous improvement is clearly expressed by Antonio Cellie, CEO of Fiere di Parma:
"The results already achieved by the second edition of TUTTOFOOD under Fiere di Parma reflect the energy and international appeal of Milan, a city that embodies innovation and connection. They also demonstrate the strength of strategic collaborations built with a system approach. Alongside the important and well-established partnership between Fiere di Parma and ICE-Agency, whose programs attract the leading global agrifood buyers, one of the show's strengths is the synergy with Koelnmesse, organizer of Anuga, held in Cologne in alternating years with TUTTOFOOD."
2026 layout: 10 halls and a more streamlined visitor route
One of the most tangible updates concerns the visitor experience. TUTTOFOOD 2026 announces a more compact, visitor-oriented layout, designed to make product discovery easier and reduce walking times. Italian and international exhibitors will be positioned side by side across 90,000 sq m of net exhibition space (around +15% vs 2025), spread over 10 halls.
The official website also provides practical information for visitors, including the product-category breakdown by hall.
Sections and special areas: beverage, fresh produce and organic in the spotlight
The 2026 edition will feature special areas aligned with international trends and channel demand. A dedicated Beverage section is confirmed, hosting the fifth edition of Mixology Experience, with a focus on "beverage pairing".
Among the new features is TuttoBio by Natexpo, an area dedicated to certified organic products (European and beyond), developed in collaboration with SPAS, organizer of Natexpo. Alongside this, the renewed TUTTO Fruit & Veg area brings together fresh produce categories and trends, including fresh and processed products (fourth and fifth range), exotic fruit, berries and processed items, attracting highly qualified trade visitors.
The 2026 concept aims to give more space to emerging segments that many companies are still exploring, with themed areas covering bakery & snacks, confectionery and coffee, and a specific focus on foodservice (including on-board catering), involving decision-makers from restaurant and hotel chains.
Why visit: B2B networking and professional updates
For trade visitors, the value of a show like TUTTOFOOD lies in the ability to concentrate, in just a few days, activities that would otherwise take weeks: scouting new suppliers, benchmarking categories, reviewing market positioning across product groups and, above all, holding business meetings with Italian and international counterparts.
The show positions itself as a global platform to connect with producers and suppliers and stay on top of industry trends, with access to catalogs and materials that help professionals and buyers explore opportunities, expand their product range and build new business partnerships.
Practical information: opening hours and access
Opening hours: May 11, 12 and 13 from 10:00 to 18:00; May 14 from 10:00 to 17:00 (last entry at 15:00).
For visitors who want to plan ahead, the online ticket office is available via the official website.
TUTTOFOOD also extends beyond the exhibition halls with an "in the city" program, featuring initiatives that broaden the event's footprint. In particular, the fuorisalone concept will include a range of events in central Milan, designed to create networking and storytelling opportunities in more informal settings.
Opportunities for exhibitors: direct access to markets
From an exhibitor perspective, TUTTOFOOD 2026 is positioned as a platform that can "connect production and markets directly", supported by an international mix of demand. A key pillar is the Buyers Program, organized in collaboration with ICE-Agency, which will bring together over 3,000 top players from Italy and abroad, with strong attendance from Europe, the Middle East, the Americas, the ASEAN region and key Asian markets, as well as expected participants from Australia, South Africa and Central Asia.
From a strategic standpoint, the segment-based format (grocery, beverage, fresh produce, organic, foodservice, etc.) makes the offer easier to navigate and helps facilitate meetings between exhibitors and buyers.
Feedback collected from international operators often highlights several key drivers: opening new sales channels, access to a "global cuisine" and the chance to compare different food styles, meeting new suppliers and distributors, and the advantage of a biennial schedule that allows companies to plan ahead and maximize commercial impact.
Roadshow: focus on the MENA region and the Dubai event
Ahead of the 2026 edition, TUTTOFOOD continues its international positioning activities. The Dubai roadshow (held during Gulfood 2026) points to growing interest in the MENA region, supported by several indicators: for the first time, exhibitors from Egypt and Saudi Arabia are taking part, alongside new participation from Central Africa and a +10% increase in buyers (retail and foodservice) from the region. The networking event, supported by ICE-Agency, brought together around 300 guests including industry players, institutions and the press.
For export-oriented companies, new opportunities are emerging as high-potential markets accelerate on quality, transparency and product origin. As a result, many brands are revisiting their strategies with an offer that is ready for the most in-demand requirements across international markets (labels, claims, traceability, formats and channels), increasing the likelihood of engaging buyers already looking for reliable suppliers.
Information, program and updates
To view the full event program and find out how to take part, visit the website and follow TUTTOFOOD's social channels.
