The Italian export data confirm the strong demand for Italian products from all over the World. This trend is also a stimulus for Italian companies and international distributors to invest in communication strategies, in order to intercept and satisfy this specific demand of the global market.
The number of Italian craft beer producers reached a record quota of 1085. The growth recorded in the last ten years has also boosted exports and Global demand, which have seen a 12% increase in the first seven months of 2022. The unstoppable success of the Italian beer sector is confirmed by the analysis conducted by Coldiretti and by the Consortium for the protection of Italian craft beer.
What is the blockchain and how does it work? What are the advantages to the agri-food system? In this article, we will analyze this technological solution and its application in the food industry, examining the benefits to producers, distributors, retailers, and final consumers.
The Mediterranean diet and related foods represent a huge marketing opportunity for producers and distributors. Scientific studies highlight its benefits, and market research indicates record demand in the retail and food service sector.
Italian breakfast foods are widely considered an emerging trend in many countries. Moreover, Italian breakfast is a "ritual" that is conquering the world, also thanks to travelers and food lovers who have the opportunity to appreciate authentic Italian products, but also because they are now largely available in cafè, hotels, restaurants as well as in retail stores and grocery shops. Simple, rich and healthy Italian breakfast is increasing in popularity, and so is the international demand for genuine Italian food from importers and distributors around the world.
The demand for Italian coffee continues to grow worldwide. This product is among the most exported and appreciated in the world not only for its undisputed quality but also for the tradition behind the production of this drink which is the symbol of Italy.
The food distribution sector plays an important role for both producers and retailers, as well as for managers operating in the foodservice industry. For producers in the Food & Beverage sector, in fact, a good distributor can significantly help to the growth and diffusion of their brand. The same goes for retailers and foodservice operators: relying on the professionalism of distributors means guaranteeing quality food that meets the expectations of end consumers, thereby obtaining a return in terms of image and income.
Food brand narrative is a communication and promotion strategy that can be useful for producers and suppliers who intend to strengthen their presence on their national or international market. The storytelling of the brand, in fact, can influence the decision of both B2B and B2C customers, depending on the ability of the company to effectively communicate their identity.
- Find and Buy wholesale Italian products directly from top-quality producers
- Get listed as a Supplier of Italian Food in your Country (add your business profile)
- Free access to B2B online platform
In this article we will review the most profitable B2B marketing strategies for companies operating in the food sector, in particular for distributors, wholesalers and food service suppliers, with the goal of expanding their business and thus reaching new retailers, as well as restaurants and hospitality professionals.
Artisan and uncompromising quality for Caffen, the historic Neapolitan coffee brand, which is gaining more and more support both in Italy and abroad. Caffen products are now available online (for wholesale orders) for B2B buyers from all over the world, recently presented in the UK at IFE 2022 London.
Italian cuisine is among the most popular in the world. The typical products of the Italian tradition are now commonly used in many countries, as they meet the sympathy of consumers, thus generating a growing demand all over the world.
Due to its beneficial effects on health, extra virgin olive oil is one of the basic ingredients of the Mediterranean diet. In fact, in addition to being the perfect condiment for the preparation of traditional Italian dishes, olive oil has unique nutritional properties that make it one of the most used products in Italian and international cuisine.
The large choice of traditional Italian sauces and preserves, offered in countless variations depending on the place of origin, has made the true essence of Italian cuisine known to the world.
Italian wine producers achieved an important result in the first half of 2021. Imports from the most influential foreign markets, i.e. the 12 countries considered "Top Buyers", favored sales growth (+7.1% in 2021, compared to the first half of 2020) exceeding pre-pandemic levels.
The demand for Italian food in the world is increasing. In the year of the pandemic, Italian food exports reached a value of about 17 billion euros in the first 5 months of 2021, between January and May, recording an increase of 8.9%.
- Artisan Panettone: Loison Winter 2024 catalogue preview. New ingredients for collections rich in taste and packaging
- The Origin and Versatility of the world renowned Italian Truffle
- How to satisfy consumers and retailers in international markets: Loison’s successful story
- The EU approves the foreign sale of Prosecco Rosé DOC: The protagonist of “sparkling rosé”
